Data & Reports

Management

Nikkei Research Employee Satisfaction Survey – Global Version

We enhanced our “Employee Satisfaction Survey” to the worldwide from 2011.

Nikkei Research Employee Satisfaction

Evaluation of Corporate Activities

Report on Survey of Environment Oriented Management Index
It is a report of 14th survey and useful for developing environment oriented management strategy.

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Nikkei Research Kankyo （=Environment） + Plus

Ranking is developed from the point of view of compatibility with environment and company growth.
We analyze environment management, financial information and load against environment for each company and develop ranking with them. With this environmental information service, you can understand positioning of each company.

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Benchmark Service on Quality Management

For evaluating quality management by yourself.
This is benchmark analysis service with data of 6th Survey on the Degree of Quality Management.

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The Survey of Salaries and employment Benefits for local staff in Japanese companies in foreign countries

The survey of salaries and employment benefits for local staff in Japanese companies in 13 countries/areas all over the world. (in Asia, USA and Brazil)

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Brand

Brand Strategic Survey - The data of corporate brand power

This data grasps strong and weak points of Japanese 550 corporate brands. This works for PR/advertisement strategy and brand management by means of comparison with competitors.

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Area Brand Strategic Survey - Benchmark data for Japanese urban/rural area and its specialties branding

This data grasps the area and its local specialties' brand power. You can use this data for sightseeing promotion as well as developing local specialties.

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Store Brand Strategic Survey - For confirmation of brand value and improvement of store operation

This data measures 346 stores and facilities of retail and service industry. You can use this data for developing brand value and improvement of store/facilities operation

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Communication and Media Planning

BBMR (Business to Business Marketing Report)

Media contact data of business person for B2B media planning with analyzing tools.

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Area Marketing

Area Marketing Segmentation

We have large-scale and comprehensive survey data through several services. You will obtain useful insight for shop planning, merchandizing and promotion planning from those data analysis.

Shutoken (Tokyo Metropolitan Area) Census

With browsing this database, you can at a glance find profile of customers who visit each shopping area, shopping facility, rail station, and railway.
Regarding the survey data with about 20,000 respondents, we develop the database of customers' profile for rail stations, railways, shopping areas, shopping malls and stores in Tokyo Metropolitan Area.
You can understand customers' profile of competitors, characters of shopping area you plan to open your shop and visitors' profile of each rail station.

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CAMEO

Area Segment Code Set for Effective Area Marketing
CAMEO code set is developed with consumption, composition of family and type of housing on each area. Combining with customized survey data, you can analyze it for area marketing and Customer Relationship Marketing.

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Others

Handbook of Analyst

The List of Profile on Analysts and Economists
It is a concise directory of profile of analysts, strategists, economists, fund managers who are working in major security firms, institutes and institutional investors.

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