Nikkei Research searches existing statistics, research materials, reports, etc and summarizes the information as a report.
Compared to earlier times, the penetration of the Internet has made it far easier to search for and access literature materials and statistical documents at home and abroad. For this reason, the desk research tends to be conducted as the first stage of research, like a preliminary survey of quantitative research. The desk research can also be considered to be an important step in a series of research.
Nikkei Research has a team specialized in statistical data as well as article data for NIKKEI TELECOM 21 (one of the largest commercial database in Japan). Due to the large number of experts in public data, we can leverage its expertise in information searching also to conduct the marketing research to collect appropriate information.