Home Use Test

Nikkei Research asks respondents to use a product manufactured by a company for a certain period of time in their everyday lives and collects their evaluation. For example, in addition to evaluating a new product, it is also possible to have respondents use both the existing product of your company and the competitor’s product then evaluate which product is superior. As respondents use a product in their actual life setting, the results and remarks obtained are closer to the actual situations and more honest.
For example, Nikkei Research requests a homemaker, who is a member of Nikkei Research Access Panel, to take a survey. We ask him or her to fill out the questionnaire and also explain how to use the product. The respondent uses the product for a certain period of time and provides the evaluation. In addition, the questionnaire includes questions, such as how the kitchen equipment is normally used, and then Nikkei Research analyzes those questions together with the evaluation result.

For new product tests, Nikkei Research makes an effort to prevent new product information from being divulged through the following measures: (1) issuing a memorandum related to the obligation of confidentiality with respondents and (2) collecting test products when the test is completed.