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History

Year Matter
1970Marketing Operation Center Inc. established by Nikkei Inc. as an operational and survey body responsible for computer processing, research and other operations for Nikkei Inc.’s Planning and Research Department
1979Osaka Branch Office opened (reorganized into Osaka Branch in 1988)
1980Commenced NIKKEI Corporate Image Survey
1983Name changed from Marketing Operation Center Inc. to Nikkei Research Inc.
Database operations transferred from Nikkei
Commenced collection of basic corporate and financial data (for NEEDS, Nikkei Economic
Electrical Databank System)
Commenced Service Industry Survey for Nikkei Marketing Journal
Nagoya Branch Office opened
1984Commenced collection of macroeconomic statistical data (for NEEDS)
Commenced collection of personnel data (for Nikkei WHO’S WHO)
1985Commenced newspaper article indexing (for Nikkei Telecom 21)
Commenced development of Nikkei POS product master
Commenced data collection of Nikkei Kaisha Joho (Nikkei Company Report)
1986Conducted newspaper public opinion poll in the form of a nationwide telephone survey for the first time
Commenced collection of personnel data for newspapers
1992Commenced The Survey of salaries and employment Benefits for local staff in Japanese companies in London,UK
1994Developed new corporate evaluation system called PRISM in conjunction with Nikkei
1999Introduced Personal Data Protection Compliance Program and obtained Privacy Mark certification
2001Launched 24 hour newspaper article indexing system (for Nikkei Telecom 21)
2003Obtained ISO 9001:2000 certification (assessment and registration) Commenced Brand Strategic Survey
2004Become a member of MSPA(Mystery Shopping Providers Association)Asia Pacific
2006Commenced Area Brand Strategic Survey
2007Formed statistical survey business alliance with Yamato Transport Co. Ltd.
2008Commenced new POS services, NEEDS-POSMART
2009Commenced Nikkei Research hataraki + Plus
Commenced Shutoken (Tokyo Metropolitan Area) Census
2010Commenced Internal Marketing service
Co-developed the NICES, an integrated corporate ranking system with Nikkei and Nikkei Digital Media Inc
Commenced integrated survey system"Fess"
2011Opened HongKong liaison office