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History

1970Marketing Operation Center Inc. established by Nikkei Inc. as an operational and survey body responsible for computer processing, research and other operations for Nikkei Inc.’s Planning and Research Department
1979Osaka Branch Office opened (reorganized into Osaka Branch in 1988)
1983Name changed from Marketing Operation Center Inc. to Nikkei Research Inc.
Database operations transferred from Nikkei
Commenced collection of basic corporate and financial data (for NEEDS, Nikkei Economic Electrical Databank System)
Commenced Service Industry Survey for Nikkei Marketing Journal
Nagoya Branch Office opened
Marketing Operation Center Inc. established as wholly-owned company
1984Launched independent project entitled Corporate Likes and Dislikes Survey
Commenced collection of macroeconomic statistical data (for NEEDS)
Commenced collection of personnel data (for Nikkei WHO’S WHO)
1985Commenced newspaper article indexing (for Nikkei Telecom 21)
Commenced development of Nikkei POS product master
Commenced data collection of Nikkei Kaisha Joho (Nikkei Company Report)
1986Conducted newspaper public opinion poll in the form of a nationwide telephone survey for the first time
Commenced collection of personnel data for newspapers
1989Launched first fax research system in Japan (Nikkei Fax Research)
1994Developed new corporate evaluation system called PRISM in conjunction with Nikkei
1996Established network of three overseas bases in New York, London and Singapore
1998Opened Call Operations Center (COC) equipped CATI stations
1999Introduced Personal Data Protection Compliance Program and obtained Privacy Mark certification
2000Opened a group interview room
2001Launched 24 hour newspaper article indexing system (for Nikkei Telecom 21)
2003Obtained ISO 9001:2000 certification (assessment and registration)
2004Opened Shanghai Office
2007 Commenced the blog analysis system “blogViz sensor”
Formed statistical survey business alliance with Yamato Transport Co. Ltd.
2008Commenced new POS services, NEEDS-POSMART
2009Commenced Nikkei Research Kankyo + Plus
Commenced Shutoken (Tokyo Metropolitan Area) Census