Let us introduce the survey data and reports built up from the unique view point of Nikkei Research.
Please take full advantage of these for the basic data of your marketing activities and consideration for custom research.
Brand “i” s
Nikkei Research visualizes intangible “Brands.” Brand “i” s is a generic name of four kinds of survey data, Brand Strategic Survey, Area Brand Strategic Survey, Store & Service 500 and Car Branding 300.
Brand Strategic Survey - The data of corporate brand power
This data grasps strong and weak points of Japanese 550 corporate brands. This works for PR/advertisement strategy and brand management by means of comparison with competitors.
Area Brand Strategic Survey - Benchmark data for Japanese urban/rural area and its specialties branding
This data grasps the area and its local specialties' brand power. You can use this data for sightseeing promotion as well as developing local specialties.
Store & Service 500 - For confirmation of brand value and improvement of store operation
This data measures 560 stores and facilities of retail and service industry. You can use this data for developing brand value and improvement of store/facilities operation
Communication and Media Planning
We provide with survey data for media planning and analyzing tool to drill down buzz marketing.
BBMR (Business to Business Marketing Report)
Media contact data of business person for B2B media planning with analyzing tools.
blogViz Sensor
ASP for analyzing blogs. You can get information quickly from buzz by just setting keywords
Area Marketing Segmentation
We have large-scale and comprehensive survey data through several services. You will obtain useful insight for shop planning, merchandizing and promotion planning from those data analysis.
Shutoken (Tokyo Metropolitan Area) Census
With browsing this database, you can at a glance find profile of customers who visit each shopping area, shopping facility, rail station, railway.
With the survey data with about 25,000 respondents, we develop the database of customers' profile for rail stations, railways, shopping areas, shopping malls and stores in Tokyo Metropolitan Area.
You can understand customers' profile of competitors, characters of shopping area you plan to have your shop and visitors' profile of each rail station.
CAMEO
Area Segment Code Set for Effective Area Marketing
CAMEO code set is developed with consumption, composition of family and type of housing on each area. Combining with customized survey data, you can analyze it for area marketing and Customer Relationship Marketing.
Evaluation of Corporate Activities
Report on Survey of Environment Oriented Management Index
It is a report of 12th survey and useful for developing environment oriented management strategy.
Nikkei Research Kankyo + Plus
Ranking is developed from the point of view of compatibility with environment and company growth.
We analyze environment management, financial information and load against environment for each company and develop ranking with them. With this environmental information service, you can understand positioning of each company.
Survey on Value among Stakeholders
Visualize what your company should be from the view of consumers, employees and shareholders.
It is the report of survey in which attitude toward CSR activity is measured in Japan and 20 countries more.
Benchmark Service on Quality Management
For evaluating quality management by yourself.
This is benchmark analysis service with data of 4th Survey on the Degree of Quality Management.
Salary Survey
The survey of salaries and employment benefits for local staff in Japanese companies in 18 countries/areas all over the world. (in Asia, Europe, USA and Brazil)
Others
Handbook of Analyst
The List of Profile on Analysts and Economists
It is a concise directory of profile of analysts, strategists, economists, fund managers who are working in major security firms, institutes and institutional investors.
