Nikkei Research has actually conducted a wide range of central location tests, spanning small-scale to large-scale tests. Nikkei Research not only recruits respondents on the street but also recruits respondents in advance according to given criteria, such as attributes like sex and age as well as their use of various products.
Surveys are not limited to advertisement evaluation, prototype concept evaluation of general items such as business equipment or food taste tests. Nikkei Research also conducts concept evaluations in which a car is actually brought and used (car clinics).
Nikkei Research has a specialized car clinic’s team and has accumulated more than ten years’ experience.
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