Nikkei Research Access Panel
The panel mainly consists of people who have registered as respondents in the Internet survey and those who have registered as respondents in the mail survey.
Features
It is possible to carefully refine the respondents so they are suitable to the area of research based on detailed attribute information (for example, sex, age, occupation, marital status, number of children, number of people living together and their attributes, annual household income, and personal properties), allowing a survey to be conducted efficiently. In addition, even for a condition that is not included in the attribute information (for example, “owing a car”), it is also possible to refine respondents to only those who match the target conditions and then conduct a survey if an advance screening survey is conducted.
- *The Nikkei Research Access Panel is only intended for a survey. It is not used for the delivery of advertises or direct mail.
Internet panel
The Internet panel consists of panelists who cooperate in the Internet survey.
Commitment in establishing the panel
Nikkei Research recruits panel who can cooperate in the Internet survey on an as-needed basis. Even when we intensively recruits panel through a campaign, Nikkei Research avoids concentrated applications from a specific website or medium. In this way, Nikkei Research promotes establishment of the panel in an appropriate manner to prevent the composition of panel from being disproportionate.
Commitment to quality
At panel registration, Nikkei Research does not accept duplicated applications with the same email address. In addition, Nikkei Research regularly eliminates panel who seem to be duplicated registrants, such as people having the same name and living at the same address, even if the email address is different. Therefore, Nikkei Research maintains quality.
On the home page, registered information can always be changed and updated. Therefore, the latest information is always presented. In addition, Nikkei Research conducts regular update surveys targeting all panel to ensure that the information is up-to-date.
Panel attributes
Male-female ratio of the Access Panel
| Male | 43% |
| Female | 57% |
Age distribution of the Access Panel
| Under 20 | 19% |
| 30 | 37% |
| 40 | 26% |
| 50 | 12% |
| Over 60 | 4% |
Access Panel - Distribution of place of residence
| Hokkaido and Tohoku | 8% |
| Kanto | 47% |
| Chubu | 13% |
| Kinki | 20% |
| Chugoku and Shikoku | 6% |
| Kyushu and Okinawa | 6% |
Mail survey panel
The mail survey panel consists of panelists who participate in mail surveys.
Commitment in establishing the panel
The panel consists of some of those who have cooperated in past surveys. The panel was respondents randomly selected from the Basic Resident Registers for some leave-behind surveys and mail surveys as well as respondents for some telephone surveys, for which the list of respondents was randomly created based on the telephone directory or telephone number.
The average survey cooperation ratio is high, exceeding 50%. Collected data from them is also of high quality.
Commitment to quality
When the respondents’ name and address is changed, Nikkei Research is always contacted by email or phone. Whenever Nikkei Research conducts the mail survey, it handles address changes based on the contact sheet and updates the registered data. In addition, even when no information is given by respondents, Nikkei Research deletes the registrants from whom a questionnaire has not been delivered to an as-needed basis to ensure that the data is always up-to-date.
