Drawing on the expertise and knowledge that we have built up to date as a full service research company, we offer fast, affordable, high quality the Internet survey based on optimum survey design to help you resolve any issues facing your company.
Our unique planning, design and analysis capabilities as a full service research company
Why should you opt to conduct research online?
The first reasons that come to mind are two of the biggest advantages of the Internet survey; low costs and fast results. Ultimately however, the Internet survey is just one means of collecting data. Another factor that needs to be taken into consideration is survey frame in line with your needs, including “what sort of data do you hope to obtain?” and “what sort of questions do you require in order to resolve the relevant issue(s)?” We at Nikkei Research draw on the expertise and knowledge that we have built up to date as a full service research company to provide you with carefully tailored support designed to help you come up with solutions. In addition to providing high quality data, we also offer a wide range of services such as multivariate and other types of data analysis and analytical reports to suit your needs.
Flexible response capabilities
We offer the Internet survey services covering a range of themes, including general research using our Nikkei Research Access Panel of Internet monitors, CS surveys using your customers’ lists and ES surveys targeting your employees.
We offer an extensive range of mixed mode research combining the optimum research methods for your purposes, including parallel data collection by both mail survey and the Internet survey.
Flexible site layout
One of the key features of our the Internet survey is that we do not use ASP type survey program whereby content is input onto a template. This makes for a large degree of freedom when it comes to site layout. Our ability to combine questions, such as the two matrix type questions, makes it possible to translate surveys smoothly into the Internet survey without altering the layout of questions on paper questionnaire sent out by mail.
Data quality
We conduct research on an operational basis designed to ensure a specific survey period and minimize any bias with regard to respondent attributes as a result of the time or day or date of responses, making sure that the site does not shut down as soon as the target number of responses is reached.
In addition to removing data from duplicate respondents, we carry out data cleaning on a continual basis to eliminate data from respondents who do not meet the conditions of the survey. We also provide a range of services designed to improve data accuracy depending on your needs, including recording the length of time taken to respond and deleting respondents who responded extremely quickly from the final data.
We offer multiple condition control capabilities as well, including display control and response check programs. Controlling the flow of responses and questions enables us to collect higher quality data.
There are a number of features designed only for the Internet survey to improve data quality.
- Checks to avoid blank responses
- Checks to restrict the number of responses to multiple choice questions (including matrix questions)
- Checks of exclusive responses to multiple choice questions (including matrix questions)
- Checks for contradictory responses to questions
- Checks for duplicate responses in the case of questions requiring respondents to assign an order
- Randomization and rotation
- Split screen
- Display controls so that sub-questions are displayed (or not displayed) in accordance with the response to the main question (including matrix questions)
- Insertion of questions or choices depending on responses
Monitor quality
Click here for details of the quality of the Nikkei Research Access Panel
- * The Nikkei Research Access Panel is a panel that is only intended for a survey. It is not used for the delivery of advertises or direct mail.
