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Mystery shopping

Our trained shoppers evaluate the quality of your services anonymously from a general customer’s viewpoint.

1. Network of shoppers

We have about 1,000 shoppers in all 47 prefectures across the country.

2. Shopper training

We provide adequate training to our shoppers so that they understand their mission and survey background in advance of the fieldwork.

3. Our diverse clients

The followings are our experienced industries:

  • Financial institutions
  • Gas stations
  • Luxury brands
  • Fast food chains/restaurants
  • Car dealers
  • Hotels
  • Esthetic salons
  • Other retailing industries

We conducted mystery shopping surveys in 20,000 shops within a year (in 2007).

4. Customization of questionnaire

We propose the customized questionnaire to meet your demand based on our wide experience.

5. Solution

We recommend conducting the survey periodically to improve your service quality based on the PDCA (Plan-Do-Check-Act) cycle. To find your benchmark level, we also recommend conducting same survey to competitors.