Healthcare
Ideal Strategy for Healthcare Companies to be Doctor’s Best Partner
Due to the pandemic, it has become difficult for MRs (medical representatives) to visit hospitals/medical institutions, and the way of providing information to doctors has changed dramatically. Every healthca...
Healthcare
Doctor’s Source of Information in a COVID Era
Today, the environment surrounding the healthcare industry has vastly changed from two years ago due to the pandemic. For example, sales of pharmaceutical companies used to be able to meet doctors by going to hospi...
Framework
How to Avoid Screw-up in Marketing Research
We believe many of you face challenges when doing marketing research. Moreover, you might be a little skeptical about the outcome or felt disappointed in the past survey results. The following videos will explain t...
BtoB
Brand Assessment for building an SDGs-compliant “Sustainable” Company
In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...
Case Study
[Case Study] How to utilize Brand Surveys successfully in your organization
A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient brand...