Case Study
[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory
The growing "ice cream" market Kunihiro Sato, Chief Data Scientist The ice cream market (ice cream and ice confectionery) will reach 515.1 billion yen in FY2019, with an increase of 34% in 10 years from 38...
Report
Challenges of Local Management in the Pandemic Era: Difficult motivating and retaining talents -- Japanese companies in Asia
In this article, we would like to introduce the actual situation of labor management at Asian local offices of Japanese companies in this disastrous time. The salary increase rate of local staff in Asia was 4.2% for t...
Report
Salary year-over-year increase rate stays 2.2%, the lowest since 2015 -- Japanese companies in the U.S.
We saw interesting changes in the latest results from "The Survey of Salaries and Employment Benefits for Local Staff in Japanese Companies", U.S. edition. The average local staff salary increase rate ...
Framework
An Introductory to 4 Innovation Frameworks: Blue Ocean Strategy, SHIFT, Jobs Theory (Jobs-to-be-Done), N1 Analysis
The Growing Importance of Innovation in a Mature Market Kunihiro Sato, Chief Data Scientist As the market matures, innovation is becoming more and more important to create new value and for your business to outperf...
Case Study
[Case Study] From “Trend Seekers” to “Frugals”: Six types of the Wealthy in Japan by Cluster Analysis
What comes into your mind when you hear the word "wealthy"? You may think of wealthy people as those who enjoy hobbies, traveling, or captivated in investments heavily. Although we sum up them into the ter...