Case Study
[Case Study] Interviewing BtoB Professionals/Academics: Finding the right Thought Leaders and Experts
Whether you are trying to forecast some macro trend, or wanting a bright overview of the competitive landscape of the industry, or need to understand the stakeholders' voices and behaviors for knowing the micr...
Healthcare
Challenges upon ICT Implementation in hospitals demystified -- ICT in Healthcare Market Report
In this pandemic era, led by notable enterprises, many companies have leveraged their ICT and network enhancement -- while it is not the case in the frontline of healthcare services in Japan. Nikkei Research conduc...
Report
How would the economy bounce back and how would consumer behavior change from the COVID-19 pandemic?
The spread of the new coronavirus had plagued the world economy in 2020 and still remains the top concern of today, 2021. Despite to be most likely to have originated and begun spreading from Wuhan, China and across As...
Brand
Are you searching for “First Penguins” or pushing CxO for top-down decision making? --Understanding the Japanese Company’s ...
Although the systematic hierarchy seems very strict in most companies in Japan, decisions are somewhat made from bottom-up. If you are putting efforts to strengthen the awareness and convincing some C-level exec...
Brand
Nikkei Research “Brand Perception Index”
Visualizing the corporate brand equity. Unveiling the structure and the story underneath for planning the engagement with your customers. Nikkei Research has been evaluating the brand equity of corporate brand...