Our Insights

How to Avoid Screw-up in Marketing Research

We believe many of you face challenges when doing marketing research. Moreover, you might be a little skeptical about the outcome or felt disappointed in the past survey results. The following videos will explain t...

Brand Assessment for building an SDGs-compliant “Sustainable” Company

In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...

[Case Study] How to utilize Brand Surveys successfully in your organization

A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient brand...

[Case Study] Loyal Users of iPhone Demystified ～From a Quantitative & Qualitative Combined Analysis

Apple’s iPhone is dominating the market in Japan. To explore what is underlying, we investigated the user profiles and reasons for continuous use through a survey online. The survey was conducted among gene...

[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory

The growing "ice cream" market Kunihiro Sato, Chief Data Scientist The ice cream market (ice cream and ice confectionery) will reach 515.1 billion yen in FY2019, with an increase of 34% in 10 years from 38...