Brand
What Brands are Successful in the Multi-stakeholder Era?
Yasuko Watanbe and Shoko Fujikawa, Branding Solution Team The Brand Strategy Survey is a proprietary service of Nikkei Research that visualizes the corporate brand strength of notable 600 companies in Japan, cho...
BtoB
Precision Targeting of Innovators and Early Adopters for Quantitative Future Insights
Toru Yamashita, Head of Future Insights We have successfully categorized people from innovators to laggards, as described in the Diffusion of Innovation Theory (Rogers, 1962), by our unique approach. We will int...
Sustainable
Measuring the Effectiveness of Corporate Sustainability Communications
Tomohiro Ohashi, Executive Officer At a webinar we held recently, we asked the attendees, “How do you evaluate your company's communication regarding sustainability?” More than half answered ...
Brand
Infrastructure-like Brands Succeed in the Time of Pandemic -- Brand’s Strategy Survey 2021
Nikkei Research Inc. released the 2021 edition of its Brand’s Strategy Survey, which measures and analyzes the brand equity of 600 major companies. This year, Apple Japan ranked first in the overall ranking...
BtoB
Brand Assessment for building an SDGs-compliant “Sustainable” Company
In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...