Case Study
[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory
The growing "ice cream" market Kunihiro Sato, Chief Data Scientist The ice cream market (ice cream and ice confectionery) will reach 515.1 billion yen in FY2019, with an increase of 34% in 10 years from 38...
Case Study
[Case Study] From “Trend Seekers” to “Frugals”: Six types of the Wealthy in Japan by Cluster Analysis
What comes into your mind when you hear the word "wealthy"? You may think of wealthy people as those who enjoy hobbies, traveling, or captivated in investments heavily. Although we sum up them into the ter...
Case Study
[Case Study] Interviewing BtoB Professionals/Academics: Finding the right Thought Leaders and Experts
Whether you are trying to forecast some macro trend, or wanting a bright overview of the competitive landscape of the industry, or need to understand the stakeholders' voices and behaviors for knowing the micr...