CX
Census of Stores & Stations
Use Cases Want to check the positioning of owned stores and usage status. Want to know the characteristics of the train lines used and visitor profiles of the station. Want to understand the trends of stores and st...
CX
Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row
Nikkei Research Inc. released the data from the “Census of Stores” which surveyed 60,000 consumers about their usage of stores in the Tokyo area. The survey design was renewed in 2022. This time, the su...
Brand
The 12 Corporate Brand Types
Tomoya Arima, Brand Research Consultant Many companies struggle after they have (even successfully) run a brand study. Goals and KPIs of a brand value are not easy to set, as they are broad and not all quantifiable or ...
Brand
Yamato Transport Ranks No.1 After 7 Years, Nikkei Research Brand Strategy Survey 2023
On September 26th, Nikkei Research Inc. released the 2023 edition of its Brand Strategy Survey, which measures and analyzes the brand strength of 600 major companies in Japan. In this year's overall ranking, Y...
Brand
Keys to Gaining Brand Empathy: Analysis Comparing Bridgestone/Michelin etc. and Toyota/Tesla
Four factors that derive empathy, revealed by the data of "Experience Value" The "Experience Value (*See reference at the bottom of this article.)" was used to visualize the value of the bran...