CX
Census of Stores & Stations
Use Cases Want to check the positioning of owned stores and usage status. Want to know the characteristics of the train lines used and visitor profiles of the station. Want to understand the trends of stores and st...
CX
Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row
Nikkei Research Inc. released the data from the “Census of Stores” which surveyed 60,000 consumers about their usage of stores in the Tokyo area. The survey design was renewed in 2022. This time, the su...
BtoB
Asking Nikkei Readers: Generative AI is "Useful for Work" 75% — A Competent Assistant, Reduces Human Errors
Interest in generative AI is growing every day since the launch and widespread use of ChatGPT, an interactive AI chatbot developed by the company OpenAI. In a survey conducted toward Nikkei readers through April 3r...
Report
Foreseeing the Near Future: Marketing Based on The Diffusion of Innovation Theory and Early Adopter’s Effect
Yuichi Washida Professor at Hitotsubashi University School of Business Administration Director, Hitotsubashi University Data Design Research Center (This article is based on a webinar in July 2022. Nikkei Res...
Report
Trust in Financial Institutions Differ by the Customer’s Financial Literacy
Rikuto Isogawa, Solution Unit Nikkei Research analyzed the data of the Japan Financial Institution Customer Ratings METER®, a survey conducted in August 2022 with a total of 170,000 respondents in Japan nati...