CX
Census of Stores & Stations
Use Cases Want to check the positioning of owned stores and usage status. Want to know the characteristics of the train lines used and visitor profiles of the station. Want to understand the trends of stores and st...
CX
Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row
Nikkei Research Inc. released the data from the “Census of Stores” which surveyed 60,000 consumers about their usage of stores in the Tokyo area. The survey design was renewed in 2022. This time, the su...
BtoB
BtoB Marketing Updated (3) Digitalize your sales and provision of information
In BtoB businesses, suppliers fail to meet customers’ expectations, where those expectations are in unexpected areas for suppliers ( https://www.nikkei-r.co.jp/english/column/8776 ), and more than h...
BtoB
BtoB Marketing Updated (2) Only Half of the Customer’s Complaints Surface
In the previous article ( https://www.nikkei-r.co.jp/english/column/8776 ) , we uncovered the “pain points” (dissatisfaction or disappointment experienced upon purchase or product use/servi...
BtoB
BtoB Marketing Updated (1) The Disappointments of Customers are those Unexpected
Amidst drastic changes happening in our business environment, BtoB companies (whose direct customers are organizations and not consumers) also need new business measures. Japanese BtoB companies tend to be &ld...