Buyer Survey: Frozen Hamburger Steak -- news published on Nikkei MJ, September 15
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In a survey of 7 brands from 4 major companies, Nichirei Foods' long-selling "Good for Bento! Mini Hamburger Steak" topped the list. Having ranked first in 8 of 14 evaluation items, including "ease of preparation," "targeting," and "repeat purchase rate”. Ajinomoto Frozen Food's "Yoshokutei Juicy Hamburger”, came in second, which had 3 categories including "taste” ranked as the top.