Buyer Survey: Candies & Mints -- news published on Nikkei MJ, October 6
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In a survey of 10 brands from 7 major companies, Kabaya Foods' "Salty Charge TABLETS" rose to the top rank. It received the highest rating in 6 out of 14 categories, including "product concept". Asahi Group Foods' "Mintia" came in 2nd place, with "repeat purchase rate" being the highest. Morinaga & Company's "Ramune" in the 4th, having "brand power" the highest score. Kracie Foods' "Frisk" was 6th in the overall ranking.