Buyer Survey: Soy Milk -- news published on Nikkei MJ, November 10
In a survey of 11 brands from 4 major companies, Kikkoman Soyfoods' products dominated the top four spots. Oishii Non-adjusted Soymilk took the top seat, winning the highest rating in 5 out of 14 categories, including "brand power" and "repeat purchase rate". The 2nd, Adjusted Soymilk, topped in 3 categories including "taste and drinkability". The 3rd, Specially Concentrated Adjusted Soymilk was top in 2 categories including "positive effects and health benefits".