Buyer Survey: Frozen Fried Rice and Pilaf ― news published on Nikkei MJ, March 16

In a survey of 9 brands from 4 major companies, Nichirei Foods' "Honkaku Itame Cha-han", a best-selling product since 2001, topped the list. It was top rated in 5 of 14 evaluation items including "taste," "ingredients and production process," and "repeat purchase rate".
Ajinomoto Frozen Foods' "The★Cha-han" came in 2nd place, with top rated in 8 evaluation items such as "brand power," "product concept," and "aroma".