Buyer Survey: Toothbrushes — news published on Nikkei MJ
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In a survey of 10 brands from 5 major companies, Lion's best-seller Systema, which specializes in gum care, became No.1. It was rated as the top in 8 of 14 categories including "brand power", "repeat purchase rate", and "product concept". Sunstar's GUM was 2nd place, receiving the highest rating for "plaque removal". Ebisu's Premium Care came in a close 3rd.