Buyer Survey: Adult Diapers/Incontinence Products — news published on Nikkei MJ

In a survey of adult diapers and urinary incontinence products, among 10 brands from 7 major companies, two of Unicharm's products tied in 1st place. Charm Nap Liquid Absorption Sarafi, where the main targets are women in 30-40s, was rated as the top in 6 categories, including "function" and "feel and comfort".
Lifree, where the main targets are 50-60s that are caring for their aging parents, also scored the highest ratings in 6 categories, including "brand power" and "ease of use".