Buyer Survey: Salad dressing — news published on Nikkei MJ
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In a survey of 9 brands from 4 major companies, Kewpie Deep-Roasted Sesame Dressing ranked 1st. It dominated others by achieving the highest rating in 9 out of 14 categories, such as "taste," "brand strength," and "repeat purchase rate." The 2nd place was Riken Vitamin's Riken Non-Oil Aojiso. Products that are handy and those that can be used in a variety of cuisines gained votes.