Buyer Survey: Pork Loin Ham — news published on Nikkei MJ

In a survey of 10 brands from 6 major companies, Itohham Foods' Morning Fresh, celebrating its 25th anniversary this year, topped the list. It was top-rated in 9 out of 14 categories, including "advertising and promotion, as in TV commercials" and "brand power." Another Itoham Foods' product, Ibushi-kobo, came in 2nd with "taste" and "aroma" receiving the highest ratings. 3rd place was Nipponham's Rich Roast Ham.