Buyer Survey: Soy Sauce — news published on Nikkei MJ

In a survey of 9 brands from 4 major companies, Kikkoman Foods' Itsudemo Shinsen Shiboritate Nama Shoyu became No.1. Ranked top in 9 of 14 categories, such as "taste," "brand power," and "package design/function". Kikkoman Foods' products grasped the following 2nd and 3rd place as well. The 2nd place, Itsudemo Shinsen Ajiwai Rich Genen Shoyu, was top rated in 4 categories including "product concept".