NIKKEI RESEARCH INC.

Nikkei Research launches service for survey targeting Nikkei ID members

Approachable to executives and decision-makers
Collect insightful responses from the highly issue-concerned people

Nikkei Research Inc., with cooperation with Nikkei Inc., has released the "Nikkei ID Research Service" -- surveys that approach Nikkei ID members.

Nikkei ID is based on users of Nikkei’s services and is one of the largest platforms that hold businesspeople in Japan. The source is efficient for surveys targeting businesspersons and wealthy segments, those that are hard-to-reach with general survey panels.

Benefits of Nikkei ID Research Service

  1. Approachable to all types of businesspeople including executives and decision-makers
    Nikkei ID members are diverse -- from executives and decision-makers in companies and organizations to specialists in various fields. We can engage with segments that are hard to collect with general survey panels, such as high-level personnel in the company or decision-makers of specific products and services.
  2. Collect insightful responses
    Nikkei ID members are very much anticipated, proactive learners, and deeply aware of business issues. This comes a great value especially on qualitative responses (open-end comments), where we can expect to gather rich and insightful information.

”Corporate DX Survey” targeting Nikkei subscribers

Nikkei Research conducted a survey on “the actions regarding DX (digital transformation)” with Nikkei ID members. Taking advantages of the Nikkei ID platform’s ability to reach out to businesspersons across various industries, job titles, positions, and company sizes, we were able to unveil the actual status of DX in companies, and the challenges they are facing. Read more about the results in this article.
https://www.nikkei-r.co.jp/english/column/8014

About Nikkei Research

Established in 1970, Nikkei Research is a global marketing research and consultancy firm headquartered in Tokyo, Japan. As a member of the world’s largest business and economic focused media group --NIKKEI, with FT (Financial Times) also in the alliance, the company serve clients across broad industries upon various topics from branding to internal managerial issues. Overseas locations include the daughter company in Bangkok, Thailand and offices in the United States.
For more information, visit https://www.nikkei-r.co.jp/english/corporate/

News release
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