NIKKEI RESEARCH INC.

History

1970 Marketing Operation Center Inc. established by Nikkei Inc. as an operational and survey body responsible for computer processing, research and other operations for Nikkei Inc.’s Planning and Research Department
1979 Osaka Branch Office opened (reorganized into Osaka Branch in 1988)
1980 Commenced NIKKEI Corporate Image Survey
1983 Name changed from Marketing Operation Center Inc. to Nikkei Research Inc.
Database operations transferred from Nikkei
Commenced collection of basic corporate and financial data (for NEEDS, Nikkei Economic Electrical Databank System)
Commenced Service Industry Survey for Nikkei Marketing Journal
Nagoya Branch Office opened
1984 Commenced collection of macroeconomic statistical data (for NEEDS)
Commenced collection of personnel data (for Nikkei WHO’S WHO)
1985 Commenced newspaper article indexing (for Nikkei Telecom 21)
Commenced development of Nikkei POS product master
Commenced data collection of Nikkei Kaisha Joho (Nikkei Company Report)
1986 Conducted newspaper public opinion poll in the form of a nationwide telephone survey for the first time
Commenced collection of personnel data for newspapers
1992 Commenced The Survey of Salaries and Employment Benefits for Local Staff in Japanese Companies in London, UK
1994 Developed new corporate evaluation system called PRISM in conjunction with Nikkei
1999 Introduced Personal Data Protection Compliance Program and obtained Privacy Mark certification
2001 Launched 24 hour newspaper article indexing system (for Nikkei Telecom 21)
2003 Obtained ISO 9001:2000 certification (assessment and registration)
Commenced Brand Strategic Survey
2004 Become a member of MSPA (Mystery Shopping Providers Association) Asia Pacific
2006 Commenced Area Brand Strategic Survey
2007 Formed statistical survey business alliance with Yamato Transport Co. Ltd.
2008 Commenced new POS services, NEEDS-POSMART
2009 Commenced Nikkei Research Hataraki Plus(+)
Commenced Shutoken (Tokyo Metropolitan Area) Census
2010 Commenced Internal Marketing Service
Co-developed the NICES, an integrated corporate ranking system with Nikkei and Nikkei Digital Media Inc.
Commenced integrated survey system "Fess"
2011 Opened Hong Kong liaison office
Awarded “2012 Economic Census for Business Activity” by The Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry
2012 Opened "Global Marketing Campus", portal site for Global Marketing(http://gmc.nikkei-r.co.jp/)
Launched online research system designed for B to B studies
2013 Published research report "Lifestyle in Myanmer"
Obtained patent on the technical development of Cross Reference Research
Established Nikkei Research Awards, commended 7 municipal authorities for 1st Award
2014 Obtained ISO 20252 certification
Commenced customer data support service "Mile-feuille"
Formed business alliance with Wilson Learning Worldwide Inc.
NikkeiResearch Awards "Nippon Store Awards 2014", commended 7 brands
Established Bangkok Representative Office
Developed workplace assessment service with NOMURA Co.,Ltd.
NikkeiResearch Awards "Corporate Brands Awards 2014", commended 8 brands
2015 Published research report "Emerging consuming markets, Myanmar, Laos and Cambodia" Formed business alliance with MACROMILL, INC., leading internet research firm in Japan
Formed business alliance with Vietnamese financial information service company, StoxPlus Obtained ISO 27001 certification
2017 Announced the launch of "Data à La Mode", a database service recorded over 200,000 consumers behavior
Agreed with ABEJA Inc. on business partnership
Established Nikkei Research & Consulting (Thailand), a local subsidiary in Bangkok Thailand
Launched "Smart Work Management Practical Programs ", developed using the results of the Nikkei Smart Work Management Survey
Launched "Universal Design (UD) Research ",research service especially designed from the perspective of the persons with disabilities
Released the data of "Kin’yu (Financial) METER "survey, assessed the service of Japanese financial institutions by 150,000 customers
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