| 1970 | Marketing Operation Center Inc. established by Nikkei Inc. as an operational and survey body responsible for computer processing, research and other operations for Nikkei Inc.’s Planning and Research Department |
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| 1979 | Osaka Branch Office opened (reorganized into Osaka Branch in 1988) Joined the Japan Marketing Research Association |
| 1980 | Commenced NIKKEI Corporate Image Survey |
| 1983 | Name changed from Marketing Operation Center Inc. to Nikkei Research Inc. Database operations transferred from Nikkei Inc. Commenced collection of basic corporate and financial data (for NEEDS, Nikkei Economic Electrical Databank System) Commenced Service Industry Survey for Nikkei Marketing Journal Nagoya Branch Office opened |
| 1984 | Commenced collection of macroeconomic statistical data (for NEEDS) Commenced collection of personnel data (for Nikkei WHO’S WHO) |
| 1985 | Commenced newspaper article indexing (for Nikkei Telecom 21) Commenced development of Nikkei POS product master Commenced data collection of Nikkei Kaisha Joho (Nikkei Company Report) |
| 1986 | Conducted newspaper public opinion poll in the form of a nationwide telephone survey for the first time Commenced collection of personnel data for newspapers |
| 1987 | Conducted Nikkei Inc.'s first nationwide telephone poll targeting 10,000 individuals, a survey unprecedented for a Japanese newspaper company |
| 1992 | Commenced The Survey of Salaries and Employment Benefits for Local Staff in Japanese Companies in London, UK |
| 1994 | Developed new corporate evaluation system called PRISM in conjunction with Nikkei |
| 1996 | Conducted its first internet survey Launched its website |
| 1999 | Introduced Personal Data Protection Compliance Program and obtained Privacy Mark certification |
| 2000 | Established a group interview room at the head office |
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| 2001 | Launched 24 hour newspaper article indexing system (for Nikkei Telecom 21) |
| 2002 | Introduced the Random Digit Dialing (RDD) method for the "Nikkei Telephone Poll" |
| 2003 | Obtained ISO 9001:2000 certification (assessment and registration) Commenced Brand Strategic Survey |
| 2004 | Become a member of MSPA (Mystery Shopping Providers Association) Asia Pacific |
| 2005 | Became a 100% subsidiary of Nikkei Inc. |
| 2006 | Commenced Area Brand Strategic Survey |
| 2007 | Formed statistical survey business alliance with Yamato Transport Co. Ltd. |
| 2008 | Commenced new POS services, NEEDS-POSMART Received its first order for a large-scale statistical survey |
| 2009 | Commenced Nikkei Research Hataraki Plus(+) Commenced Shutoken (Tokyo Metropolitan Area) Census Launched the "Cross-Lab" web tabulation system service |
| 2010 | Commenced Internal Marketing Service Co-developed the NICES, an integrated corporate ranking system with Nikkei and Nikkei Digital Media Inc. Commenced integrated survey system “Fess” |
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| 2011 | Awarded “2012 Economic Census for Business Activity” by The Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry Received an order for the Programme for the International Assessment of Adult Competencies (PIAAC) |
| 2012 | Opened “Global Marketing Campus”, portal site for Global Marketing Launched online research system designed for B to B studies |
| 2013 | Published research report “Lifestyle in Myanmer” Obtained patent on the technical development of Cross Reference Research Established Nikkei Research Awards, commended 7 municipal authorities for 1st Award |
| 2014 | Obtained ISO 20252 certification Commenced customer data support service “Mile-feuille” Formed business alliance with Wilson Learning Worldwide Inc. NikkeiResearch Awards “Nippon Store Awards 2014”, commended 7 brands Established Bangkok Representative Office Developed workplace assessment service with NOMURA Co.,Ltd. NikkeiResearch Awards “Corporate Brands Awards 2014”, commended 8 brands |
| 2015 | Published research report “Emerging consuming markets, Myanmar, Laos and Cambodia” Formed business alliance with MACROMILL, INC., leading internet research firm in Japan Formed business alliance with Vietnamese financial information service company, StoxPlus Obtained ISO 27001 certification |
| 2017 | Announced the launch of “Data à La Mode”, a database service recorded over 200,000 consumers behavior Agreed with ABEJA Inc. on business partnership Established Nikkei Research & Consulting (Thailand), a local subsidiary in Bangkok Thailand Launched “Smart Work Management Practical Programs “, developed using the results of the Nikkei Smart Work Management Survey Launched “Universal Design (UD) Research “,research service especially designed from the perspective of the persons with disabilities Released the data of “Kin’yu (Financial) METER “survey, assessed the service of Japanese financial institutions by 150,000 customers |
| 2018 | Announced the launch of “Data à La Mode”, a database service recorded over 200,000 consumers behavior Agreed with ABEJA Inc. on business partnership Established Nikkei Research & Consulting (Thailand), a local subsidiary in Bangkok Thailand Launched “Smart Work Management Practical Programs “, developed using the results of the Nikkei Smart Work Management Survey Launched “Universal Design (UD) Research “,research service especially designed from the perspective of the persons with disabilities Released the data of “Kin’yu (Financial) METER “survey, assessed the service of Japanese financial institutions by 150,000 customers Launched the "SegmentDiscovery®" data mining service that enables the analysis of Jobs to be Done theory |
| 2019 | Launched "CrossMapping," a new methodology to visualize analytical axes for customer understanding Launched the "Compliance Management Diagnostic Program" service |
| 2020 | Launched "Skia," a people flow measurement service using LiDAR Released the "Brand Strategy Survey" online analysis tool Nikkei Research celebrates its 50th anniversary Established its mission and code of conduct |
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| 2021 | Launched the "KeyExplorer" service Launched the "NIKKEI ID Research Service" |
| 2022 | Exhibited at ESOMAR Congress 2022 for the first time Launched the "Sustainability Management Support Service" Established a Human Rights Policy |
| 2023 | Exhibited at ESOMAR Congress 2023 |
| 2024 | In collaboration with Nikkei Inc., launched "Nikkei Sustainable Link," an evaluation and analysis platform to visualize supply chain sustainability Exhibited at ESOMAR Congress 2024 Released "GLOBAL BRAND SURVEY," a new brand evaluation framework that supports the enhancement of global brand value based on data |