Global Network

  • Just as consumer preferences and the labor climate differ from one country to another, the environment for conducting research also varies. When preparing a survey slip, it is important to construct the contents by considering the language, culture, and social movements. “Quality control” is the most important element. Even if research is conducted, it cannot solve issues if there are concerns about its process. Nikkei Research has established a global network with high-grade local partners to conduct our range of unique quality checks. In a visiting interview survey, a supervisor accompanies the interviewer to check if an appropriate survey is being conducted. To date, we have conducted research in more than 65 countries/regions. Our track record extends to the Middle East and Africa, in addition to Asia, Europe and the U.S.
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