Client 1 (US): A high-end fashion company
To understand the preferences and purchasing habits of Japanese women in bag shopping.
Japanese Women’s Brand Tracking Survey
- Online Survey (B2C)
- Women aged 16-19
- Approx. 12,000 respondents
- 50+ questions
(favorite bag brands, shopping frequency, etc.)
Client 2 (US): Accounting firm
To evaluate the company’s market position in nine countries (including Japan).
Professional & Legal Services Survey
- Online Survey (B2B)
- Approx. 200 respondents
- 20 mins questions
(service level, brand image, ideal service plans, etc.)
Client 3 (US): Healthcare company
To review the current situation and to estimate the future business plans of the medical/healthcare industry in Japan.
Qualitative Research on Pharmaceuticals
- F2F Interview (B2C)
- 40 opinion leaders
- 30 mins interview
(the image of the healthcare industry, awareness of medical brands, etc. )