NIKKEI RESEARCH INC.

Does your relying source of information come from your own MRs(medical representatives) and sales team only?
Healthcare/Pharmaceutical Research

Below would be what we think is important for obtaining useful information in the field of healthcare/Pharmaceutical research. Hope it overturns your concerns.

THE SOURCE

-Great Coverage of Physicians & Healthcare Professionals in Japan-

  • We can reach specifically to your target audiences through subscribers of “NIKKEI Medical Online”.
  • One of the best in class by size and coverage. Nearly half of doctors in Japan are registered.
  • Total of over 440,000 members including 190,000+ physicians, 170,000+ pharmacists, 70,000+ other healthcare professionals.
  • Registration of a member is examined through a strict verification process.
  • Members are physicians and healthcare professionals who have good participation.
  • Covering almost every medical specialty across the therapeutic areas.
  • Matching with the DCF code is possible.

THE EXPERTIES & CAPABILITIES

- As a Full-Service Marketing Research Firm-

  • Our team is skilled and well experienced, are good at communicating proactively to provide just the right deliverables.
  • Whether our client is a pharmaceutical company or a medical device manufacturer, we can collect additional data/information of the focused market and support the marketing needs.
  • We program and automate our analysis to provide the results to you promptly.
  • Qualitative methods can also be carried out online.
  • We cover nation-wide, even the rural parts of Japan.

Case studies

Example

BEFORE
market-in
R&D Current treatment status, treatment policy, (unmet)needs, market size, potential of product, concept check, etc.
Pre-sales Target patient identification/estimating patient population, product evaluation, market position, marketing message, medical device usage(CT, MRI, etc.), etc.
AFTER
market-in
Launch Awareness/understanding/message penetration, implementation, usage intent, usability(pharma/clinical tests/pathology), etc.
Growth Trajectory of awareness/message penetration/implementation/usage/rating, examine market position, intention of additional indications/unit dose, etc.

Other topics

  • Ratings from pharmaceutical companies(on MR, MSL, corporate/product brand perception)
  • Customer satisfaction/NPS of testing equipment
  • Profile of the hospital management(IT investments, etc.) *targets are directors, chairman and board members
  • Survey on how doctors manage gathering of medical information
  • Lifestyle/workstyle of healthcare professionals
  • Career building/career change for healthcare professionals
  • Interviews with medical/healthcare policy makers

Establishing a Reliable and Always-Ready Participant Community

Proprietary panel from a professional-use media  日経メディカル
“NIKKEI Medical Online” is a special media offering commentary articles on specific clinical cases to physicians. To limit the views of those technical and sensitive information only to the appropriate audiences, we have a very strict verification process to subscribe. It requires not only names and contact information, but also detailed educational profiles and such. Following with an authentication letter sent to the workplace(hospitals/clinics) for completing and to ensure the presence of the actual person registered. A member is who registered by themselves with detailed profiles and have proof of certification as a physician. They have high intention of collecting information and are active in engaging.
healthcare professionals panel
healthcare professionals panel-member profile
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