Report
![Discover insights from the latest census of stores and stations in the Tokyo area, covering user profiles, usage status, and trends. Get valuable data to understand customer behavior and optimize your business strategies.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
Census of Stores & Stations
![Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row
![Asking Nikkei Readers: Generative AI is](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_BtoB@2x.jpg?width=704&height=472&name=Category_BtoB@2x.jpg)
Asking Nikkei Readers: Generative AI is "Useful for Work" 75% — A Competent Assistant, Reduces Human Errors
![Foreseeing the Near Future: Marketing Based on The Diffusion of Innovation Theory and Early Adopter’s Effect | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
Foreseeing the Near Future: Marketing Based on The Diffusion of Innovation Theory and Early Adopter’s Effect
![Trust in Financial Institutions Differ by the Customer’s Financial Literacy | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
Trust in Financial Institutions Differ by the Customer’s Financial Literacy
![What Brands are Successful in the Multi-stakeholder Era? | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
What Brands are Successful in the Multi-stakeholder Era?
![Measuring the Effectiveness of Corporate Sustainability Communications | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Sustainable@2x.jpg?width=704&height=472&name=Category_Sustainable@2x.jpg)
Measuring the Effectiveness of Corporate Sustainability Communications
![Nikkei SDGs Management Survey: Latest Trends in Corporate Activities | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Sustainable@2x.jpg?width=704&height=472&name=Category_Sustainable@2x.jpg)
Nikkei SDGs Management Survey: Latest Trends in Corporate Activities
![Rising desire in high-risk investments | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
Rising desire in high-risk investments
![The 5th Annual Survey of Japan Financial Institution Customer Ratings METER® | Nikkei Research Inc.](https://www.nikkei-r.co.jp/hs-fs/hubfs/en-corporate/column/Category_Report@2x.jpg?width=704&height=472&name=Category_Report@2x.jpg)
The 5th Annual Survey of Japan Financial Institution Customer Ratings METER®