With the company credo of “neutral and impartial” as a member of the Nihon Keizai Shimbun Group, Nikkei Research has been highly trusted by our customers for providing them with high-quality data. Being ISO9001 (Quality Management System) registered and acquiring a JIPDEC PrivacyMark system accreditation as additional evidence of our reliability, it goes without saying that we are always committed to thorough quality control and personal information management in compliance with these standards. We consider it our greatest mission to meet our customers’ wide-ranging needs and provide solutions that contribute to them.

In the current upheaval in the domestic and global economy, we believe the fact remains that every business activity starts with marketing research. Our marketing research capabilities cover a broad spectrum of research issues, from lifestyles and daily needs to product and service development strategies, branding strategies, and communication strategies. Utilizing the latest and best possible research methodologies — including Internet surveys in response to Web 2.0 trends as well as mystery shopping — we provide solutions that directly answer the needs of each individual customer.

Another pillar of our business is data collection in areas such as economy, industries, and businesses, which supports the basis of NEEDS (Nikkei Economic Electronic Databank System), one of Japan’s largest comprehensive databases. In addition to high-quality data collection, our offerings also include data reporting and consulting services such as “Kankyo + Plus,” which is designed to support environmental management and CSR.

As part of the digital media division of the Nikkei Group, we work closely with our affiliate companies to enhance our comprehensive capabilities in the growing digital industry. Our aim is to respond to the emerging needs of customers by focusing on the “overall optimum.” Active collaboration with cutting-edge companies outside the group is also part of our efforts to provide “the optimum” for customers. We remain committed to continuing our contribution as a solution provider worthy of trust.