Message from President

Nikkei Research is your partner in capitalizing the value of your information.
Corporate marketing activities are changing dramatically.
And it is now possible to quickly collect a huge amount of data that indicate consumer behaviors. Yet, we sometimes hear our customers say it is difficult to judge what the collected data show or how the data should be utilized in their future product development. In our advanced information society, it is more important than ever to be able to shift through a large mass of data and sort out truly valuable information, as well as to discern society and consumer evolutions.
As a partner with more than 40 years’ experience in market research activities, we at Nikkei Research seek to provide our customers with solutions to such needs. With the unique service menus and research methodologies we have developed (including brand equity, customer satisfaction, and employee surveys, to name a few), as well as with traditional market and statistical surveys, we are equipped to propose optimum research plans to meet the demands of each of our customers.

Assistance in organizational development as well as in overseas operations
One of our latest offerings is our “Internal Marketing” consulting service, in which we offer suggestions on ideal forms of coordination and information sharing among internal business structures. These suggestions are based on analyses of actual cases of successful marketing by companies.
Along with the increase in globalization, we are also putting strong efforts into supporting our customers’ overseas operations. Using our research experiences in 45 countries, we offer a variety of services, including our unique Lifestyle Analysis -Seikatsu Scenario- designed for developing products tailored to local lifestyles, and our Employee Satisfaction Survey for helping overseas organizational development.

Speedy supply of accurate information
A research company’s mission is to provide its customers with accurate, high-quality information in a speedy way. To achieve this, we believe that a reliable framework enabling full control over information management is vital. As a member of the Nikkei Group, and with our ISO 9001 (Quality Management System) registration and JIPDEC PrivacyMark system accreditation, we strive each day to be a reliable company that our customers can trust.

Ryo Nakamura
President
Nikkei Research Inc.