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Message from the President

Striving to provide trustworthy solutions

Ever since the company was established in 1970, Nikkei Research has remained consistently committed to developing its business. We have sought to enable our high-level, skilled, specialist staff to repay the generous trust that our customers have continued to show in us as a member of the Nihon Keizai Shimbun Group. Throughout this time, we have continued to regard it as our mission to use the best means possible to collect and analyze essential data for our customers and to provide them with useful solutions.

Whilst the market environment in Japan continues to experience increasingly dramatic change, so too the demands placed on us by our customers continue to evolve. With developments such as the emergence and development of new research tools harnessing the Internet and Web 2.0 (blogs, etc.) , we consider it our top priority to respond to our customers' wide range of needs. Needless to say, we also remain committed to refining our research capabilities using popular existing techniques such as customer satisfaction, employee satisfaction and mystery shopping. Also, we promise to support your projects with high quality field work operation and to provide high quality data.

We hope we will continue to rely on your support in the future as we strive to grow and develop as a provider of trustworthy solutions.

Yuji Sonomoto
President