Medical
Subtle Changes in the Ongoing Medical Information DX, After Corona?
In a survey conducted by Nikkei Research in March 2023, it was found that the "shift from MRs to digital" in the provision of medical information in the field of medicine and pharmaceuticals has advanced r...
CX
Census of Stores & Stations
Use Cases Want to check the positioning of owned stores and usage status. Want to know the characteristics of the train lines used and visitor profiles of the station. Want to understand the trends of stores and st...
CX
Lumine Shinjuku Ranks as The Most Visited Store in Tokyo Area for Second Year in a Row
Nikkei Research Inc. released the data from the “Census of Stores” which surveyed 60,000 consumers about their usage of stores in the Tokyo area. The survey design was renewed in 2022. This time, the su...
Brand
The 12 Corporate Brand Types
Tomoya Arima, Brand Research Consultant Many companies struggle after they have (even successfully) run a brand study. Goals and KPIs of a brand value are not easy to set, as they are broad and not all quantifiable or ...
Healthcare
The Latest Trends in Compliance of Medical Sales Representatives
In this article, we will cover the following three topics. Compliance challenges in the healthcare industry Differences between sales representatives and physicians (from our survey findings) Updated how-...