Healthcare
The Changing Pharmaceutical Industry: (2) Pharmaceutical company ratings in the lung cancer field
Michie Komoto, Healthcare Research Team In this three-part series, we will discuss physician engagement. First, we will review customer engagement in the pharmaceutical industry today, which incorporates a wi...
Healthcare
The Changing Pharmaceutical Industry: (1) Physician engagement by utilizing more data
Michie Komoto, Healthcare Research Team In this three-part series, we will discuss physician engagement. First, we will review customer engagement in the pharmaceutical industry today, which incorporates a wi...
Report
Foreseeing the Near Future: Marketing Based on The Diffusion of Innovation Theory and Early Adopter’s Effect
Yuichi Washida Professor at Hitotsubashi University School of Business Administration Director, Hitotsubashi University Data Design Research Center (This article is based on a webinar in July 2022. Nikkei Res...