Brand
The 12 Corporate Brand Types
Tomoya Arima, Brand Research Consultant Many companies struggle after they have (even successfully) run a brand study. Goals and KPIs of a brand value are not easy to set, as they are broad and not all quantifiable or ...
Healthcare
The Latest Trends in Compliance of Medical Sales Representatives
In this article, we will cover the following three topics. Compliance challenges in the healthcare industry Differences between sales representatives and physicians (from our survey findings) Updated how-...
Brand
Yamato Transport Ranks No.1 After 7 Years, Nikkei Research Brand Strategy Survey 2023
On September 26th, Nikkei Research Inc. released the 2023 edition of its Brand Strategy Survey, which measures and analyzes the brand strength of 600 major companies in Japan. In this year's overall ranking, Y...
Tech
Cutting-Edge Technology at Haneda's Foot Spa: Using People Flow Analysis in Making Smart Cities
(This article is a translation of an interview in April 2023) Haneda Future Development Co., Ltd. / Kajima Corporation Real Estate Development Division Nikkei Research's people flow solution SKIA, which use...
Tech
SKIA: The People Flow Solution Using LiDAR
A novel way of measuring people flow that helps increase visitors to stores or strengthens engagement in offices SKIA is a people flow measuring solution that uses LiDAR (Light Detection and Ranging), a widely adop...