Report
Trust in Financial Institutions Differ by the Customer’s Financial Literacy
Rikuto Isogawa, Solution Unit Nikkei Research analyzed the data of the Japan Financial Institution Customer Ratings METER®, a survey conducted in August 2022 with a total of 170,000 respondents in Japan nati...
BtoB
BtoB Marketing Updated (3) Digitalize your sales and provision of information
In BtoB businesses, suppliers fail to meet customers’ expectations, where those expectations are in unexpected areas for suppliers ( https://www.nikkei-r.co.jp/english/column/8776 ), and more than h...
BtoB
BtoB Marketing Updated (2) Only Half of the Customer’s Complaints Surface
In the previous article ( https://www.nikkei-r.co.jp/english/column/8776 ) , we uncovered the “pain points” (dissatisfaction or disappointment experienced upon purchase or product use/servi...
BtoB
BtoB Marketing Updated (1) The Disappointments of Customers are those Unexpected
Amidst drastic changes happening in our business environment, BtoB companies (whose direct customers are organizations and not consumers) also need new business measures. Japanese BtoB companies tend to be &ld...
Brand
What Brands are Successful in the Multi-stakeholder Era?
Yasuko Watanbe and Shoko Fujikawa, Branding Solution Team The Brand Strategy Survey is a proprietary service of Nikkei Research that visualizes the corporate brand strength of notable 600 companies in Japan, cho...