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Infrastructure-like Brands Succeed in the Time of Pandemic -- Brand’s Strategy Survey 2021

Nikkei Research Inc. released the 2021 edition of its Brand’s Strategy Survey, which measures and analyzes the brand equity of 600 major companies. This year, Apple Japan ranked first in the overall ranking...

Brand Assessment for building an SDGs-compliant “Sustainable” Company

In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...

[Case Study] How to utilize Brand Surveys successfully in your organization

A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient brand...

Brand Growth Index -- A Metric to watch the Brand Equity in a Long Term

For grasping the “Brand Equity”, you would need a credible framework to help structure and cover the necessary elements for good evaluation. In addition, broad coverage of industries and competitor...

Are you searching for “First Penguins” or pushing CxO for top-down decision making? --Understanding the Japanese Company’s ...

Although the systematic hierarchy seems very strict in most companies in Japan, decisions are somewhat made from bottom-up. If you are putting efforts to strengthen the awareness and convincing some C-level exec...