Buyer Survey: Nabe-tsuyu (hot pot soup base)
-- news published on Nikkei MJ, December 8
Media
In a survey of 9 brands from 5 major companies, Mizkan's "Shime-made Oishii Nabe-tsuyu" became No.1. It was top rated in 10 out of 14 evaluation categories, including "brand power," "umami," and "repeat purchase rate". Followed with a wide margin, Ebara Foods Industry's "Puchitto Nabe" came in 2nd. It was top rated in 5 categories, such as "product concept" and "targeting".