Buyer Survey: Lip Balm – published on Nikkei MJ

In a survey of 8 brands from 5 major companies, Nivea Kao's Nivea Deep Moisture Lip came in 1st place. It received the highest score in 7 out of 14 evaluation items, including “effect/efficacy”, “feel of use (feel of application)”, and “brand power”. 2nd place went to THE OMI BROTHERHOOD’s Menturm Medicated Stick With Menthol, which ranked 1st in 4 items including “repeat purchase rate.”