Buyer Survey: Lip Balm -- news published on Nikkei MJ, December 22
Media
In a survey of 10 brands from 5 major companies, Kao Nivea Deep Moisture Lip Balm became No.1, rated as top in 9 out of 14 evaluation items, including "brand power" and "feels good in applying". Rohto Mentholatum Medicated Lip Stick came in 2nd and Omi Brotherhood Menturm Medicated Stick Regular in a close 3rd.