Buyer Survey: Ballpoint Pen — news published on Nikkei MJ
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In a survey of 9 brands from 5 major companies, Pilot Corporation's Frixion Ball ranked 1st. It had the highest ratings in 8 out of 14 categories, such as "function" and "product concept". Another product from Pilot Corporation, Frixion Point Knock 04, came in 3rd. The 2nd was Zebra's Sarasa Clip, which received the highest rating for "brand power".