Buyer Survey: Nutritional Supplement Confectioneries — published on Nikkei MJ

In a survey of 9 brands from 6 major companies, Otsuka Pharmaceutical's best-selling product Calorie Mate became No.1.
It was rated top in 7 out of 14 evaluation categories, such as "brand power" and "nutritional ingredients," keeping a wide margin against other competitors. Asahi Group Foods' Ippon Manzoku Bar came in 2nd, with the highest ratings in 6 categories, including "taste and texture," "product concept," and "brand name."