NIKKEI RESEARCH INC.

Buyer Survey: Peaches — published on Nikkei MJ

In a survey of 20 major brands, Kawanakajima Hakuto peaches ranked No.1 with top ratings in 4 out of 17 categories, such as "size" and "shelf life." This peach is said to have been discovered unintentionally in Nagano Prefecture and is now one of the most widely grown in Japan. Akatsuki peaches came in 2nd place, which are grown mainly in Fukushima Prefecture, having valued the highest across 7 categories such as "taste (sweetness)" and "mouthfeel / texture."

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