Buyer Survey:Instant Yakisoba Noodles — published on Nikkei MJ
Media
In a survey of 9 brands from 6 major companies, Nissin Foods' Nissin Yakisoba U.F.O. became No.1. A best-seller since its debut in 1976, top-rated in 10 of 14 evaluation categories: "brand power," "repeat purchase rate," "TV commercials and other advertising," "texture of the noodle," etc. Myojo Foods' Myojo Ippei-chan Yomise no Yakisoba came in 2nd, receiving the highest ratings in "taste."