Buyer Survey: Instant Soup — published on Nikkei MJ

In a survey of 9 brands from 5 major companies, Ajinomoto's Knorr Cup Soup Tsubu-tappuri Corn Cream and Knorr Cup Soup Corn Cream ranked 1st and 2nd, in a close race, respectively. Both were rated top in "brand power." Across 14 evaluation categories, the No.1 product had the highest scores in 4 categories such as "ingredients/how it was made," while the 2nd product had the top ratings in 6 categories including "taste" and "repeat purchase rate."