Buyer Survey: Cocoa Powder (Instant Hot Chocolate) — published on Nikkei MJ

In a survey of 10 brands from 4 major companies, Morinaga's Milk Cocoa became No.1, outstanding from the rest by 7 of the 14 evaluation categories being top-rated, such as in "brand power," "repeat purchase rate," and "taste." Ajinomoto AGF's Blendy Stick Cocoa Au Lait ranked 2nd, with the highest scores in 3 categories, including "TV commercials and other advertising and promotion."