Buyer Survey: White Bread— published on Nikkei MJ

In a survey of 10 brands from 4 major companies, Pasco Shikishima Corporation's Choujuku White Bread topped the list. Although its price was raised in July last year, it outshined other brands by "product value to be chosen, even after price increases." In addition, it received the highest ratings in 9 of the 14 evaluation categories, such as "taste," "brand power," and "ingredients and production process." Yamazaki Baking's Royal Bread came in 2nd.