Buyer Survey: Wagyu Beef
— published on Nikkei MJ
Media
Matsusaka beef topped the ranking among 20 brands selected by buyers. It scored the highest in 11 out of 17 evaluation categories, such as "brand power," "meat quality," and "taste," outstanding from others. Kobe beef came in 2nd with "marketing strategy" top-rated, and a close 3rd was Miyazaki beef with high ratings in "stable supply" and other factors.